Brief Introduction of Chloe Development
Brief Introduction of Chloe Development
Chloe, a famous French brand, was born in 1950s, when the garments of daily life developed towards the traditional noble high-grade female garments in Paris. Chloe brand has created the simple, beautiful and acceptable modern garment conception. Chloe is a chameleon of the high-grade garment industry in Paris. The company has hired a great many masters from many other countries in the world frequently. However, the main style of the brand has never been changed because of the change of designers. It always maintains the color character and elegant tone of French style. The investment of designersrsquo; personality as well as the guarantee of the production management system makes the style of the Chloe brand keep up with the tide of the times.
In 1960s, the designer of Chloe Jeanne Do launched a kind of outline dress which drooped in long lines. There are some geometric pieces with metal glossy on the lower hem of the dress. This style was very popular at that time, which seemed as black formal attire with modern armors. In the late 1960s, Karl Lagerfeld was in charge of Chloe. He absorbed in the diversification design conception which was popular at that time on the basis of maintaining the special elegant and beautiful modeling and simple decoration. For example, he launched a kind of piping shirts printed with bright patterns by taking the example of the warm and bright garment specialty of the Gypsy. What is more, Chloe also adopted bright ring sticker pictures on the ordinary coat and wraps. In 1988, Sitbon took up the post of Chloersquo;s designer. He again deduced the traditional style of Chloe. But all the works in every season derived from the popular culture at that time. Moreover, they all reflected the female self-esteem and self-confidence. From now on, Chloe will continue its unique and elegant style in the design of products. They will be more and more well-known in the future.
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